Product sampling reaches 70 million American and 9 million Canadian consumers every quarter. According to a “Product Sampling Study” conducted by Arbitron and Edison Media Research, one-third of customers who sample a product, will buy the sampled product in the same shopping trip. In addition, 58% of those surveyed reported they would buy the product…
Category Archives: Baldo Minaudo
Paying Extra to Own a Home: Renting Versus Owning
It was the belief and desire that home ownership is the best thing to do that drove millions of Americans to purchasing homes they could not afford. This blind desire to own a home, fuelled by the media and misunderstanding of the economics of home ownership significantly contributed to the skyrocketing of real estate prices….
How to Calculate How Much Money a Small Business Really Makes
Net income is a figure that tells you how much money a business is making, or does it? Though in theory net income is supposed to tell you exactly how much money a business made, for small businesses it is not always the case. Making it more confusing is the use of various variant formulas…
The Relationship Between Brand Equity, Price and Profit: Orville Redenbacher Case Study
How does one place a value on a brand’s name and how does it relate to profitability? This piece takes a practical approach to measuring the realized value of a brand using a case study comparison. The results are significant beyond the original expectations of this research. In this study we compared two brands of…
Four Ways a Small Business Can Actually Cut Expenses
In these economic times it is important for a business to leverage every dollar, especially small businesses and home businesses. The first thing that happens in an economic downturn is that purchases get put off. However, this can only go so far before it begins to affect the business. For example if you’re a taxi…
What is Your True Disposable Income?
Many years ago I calculated how much in taxes citizens were paying for the privilege of living in my country. The same method of calculation can be used for taxpayers in different countries. The inspiration for this exercise came from complaints of those around me who believed they had less and less disposable income with…
Ten Ancient Innovations That Defined Our Society
Many science fiction writers have explored what our society would be like if events happened differently in the past. But, what if inventions and innovations happened differently? Some of the innovations and inventions that have defined much of today’s society and our lifestyles date back to a long, long time ago. It is these most…
The ‘Not Made in China’ Clause
Recently, I was reviewing a contract. The name of the company, the country it is in and its line of business is not important. However, what caught my attention was a clause titled ‘Not Made in China’. According to this clause, I’m assuring them that no product involved in the project is manufactured in or…
Product Sampling Boosts Awareness, Propensity to Purchase, and Sales
Product sampling reaches 70 million American and 9 million Canadian consumers every quarter. According to a “Product Sampling Study” conducted by Arbitron and Edison Media Research, one-third of customers who sample a product, will buy the sampled product in the same shopping trip. In addition, 58% of those surveyed reported they would buy the product…
What is The Right Business Card for You?
Business cards are by far the most common advertising and contact management tool used by businesses and entrepreneurs throughout the world. Your business card has more impact on your business than most types of advertising. Despite this importance, if you’re like the average entrepreneur, chances are you’ve spent very little time choosing and designing your…
