Product sampling reaches 70 million American and 9 million Canadian consumers every quarter. According to a “Product Sampling Study” conducted by Arbitron and Edison Media Research, one-third of customers who sample a product, will buy the sampled product in the same shopping trip. In addition, 58% of those surveyed reported they would buy the product…
Category Archives: Business
How to Calculate How Much Money a Small Business Really Makes
Net income is a figure that tells you how much money a business is making, or does it? Though in theory net income is supposed to tell you exactly how much money a business made, for small businesses it is not always the case. Making it more confusing is the use of various variant formulas…
The Relationship Between Brand Equity, Price and Profit: Orville Redenbacher Case Study
How does one place a value on a brand’s name and how does it relate to profitability? This piece takes a practical approach to measuring the realized value of a brand using a case study comparison. The results are significant beyond the original expectations of this research. In this study we compared two brands of…
Four Ways a Small Business Can Actually Cut Expenses
In these economic times it is important for a business to leverage every dollar, especially small businesses and home businesses. The first thing that happens in an economic downturn is that purchases get put off. However, this can only go so far before it begins to affect the business. For example if you’re a taxi…
The ‘Not Made in China’ Clause
Recently, I was reviewing a contract. The name of the company, the country it is in and its line of business is not important. However, what caught my attention was a clause titled ‘Not Made in China’. According to this clause, I’m assuring them that no product involved in the project is manufactured in or…
Product Sampling Boosts Awareness, Propensity to Purchase, and Sales
Product sampling reaches 70 million American and 9 million Canadian consumers every quarter. According to a “Product Sampling Study” conducted by Arbitron and Edison Media Research, one-third of customers who sample a product, will buy the sampled product in the same shopping trip. In addition, 58% of those surveyed reported they would buy the product…
What is The Right Business Card for You?
Business cards are by far the most common advertising and contact management tool used by businesses and entrepreneurs throughout the world. Your business card has more impact on your business than most types of advertising. Despite this importance, if you’re like the average entrepreneur, chances are you’ve spent very little time choosing and designing your…
Mcafee Facing Class Action Suit Over Tricking Customers Into Monthly Payments
What happens if the company you hire to protect you against fraud and information theft is the one that helps deceive you? McAfee is one of the two computer security companies that dominate the marketplace. The other computer security company is Norton. The vast majority of business and personal computers have either McAfee or Norton software installed, which…
Inventors, inventions and Innovation
Throughout history the success of nations has been based on their people’s ability and aptitude for innovation. If it were not for the English long-bow the English would not have been as effective against the French during the Hundred Years’ War, especially in the battles of Crecy (1346), Poitiers (1356), and the famous Battle of Agincourt (1415). In modern…
The Key Element in Marketing to Business Owners
Great amounts of time and money are spent on creating advertising campaigns to market to business owners. Cost of preparing the message to present to a business owner can easily reach as high as $10 per potential customer. The cost of acquiring a new customer is as high as tens of thousands of dollars for…
